Celebrity manufacture is a multi-billion dollar industry, worth so much that its real value can't even fit on a calculator. The reason for this is simple: without celebrities no one would buy anything. I certainly know I wouldn't touch any product, tinned or otherwise, unless someone on television said they'd eaten it first. Market research has shown that without celebrities no one would feel safe buying any product. They probably wouldn't even be sure what a product was. Without someone with immaculate teeth and heavily airbrushed skin to point them in the right direction, people would see a tin of spaghetti as a twisted pasta snake pit, Coca Cola would be as popular as arsenic, and people would spread butter on credit cards then eat them like plastic crackers.