The series, which can be accessed through Disney.com or FamilyFun.com, features ideas for family-friendly art projects and activities and with seasonal or holiday-based content. The Possibility Shop is exclusively sponsored by The Clorox Company and the site also features integrated commercials featuring the cast of the show. From the show's website: The Possibility Shop was the subject of the November 24, 2009 episode of The Jim Henson Company Podcast. The first season was directed by David Gumpel.