X-tra is a private label brand used by Coop Norden on their low-price produce. The producs offered with the brand cover a wide range of products, including but not limited to canned food, coffee, cereal, juice, jam, light bulbs, cooking oil, shampoo, pasta, eggs and meat. The products are produced by a number of different companies, some of which are owned by Coop Norden. Products are optimised for low cost and may have lower quality than premium brands, including the chains own store brand Coop as well as Coop Kaffe and Røra.