The Frag Dolls are a group of professional female gamers who, as recruits and employees of Ubisoft, compete in gaming tournaments, promote and play video games at industry and game community events, and promote women's presence and participation in the gaming industry. According to the website, a frag doll is a female gamer who is extremely skilled in playing first-person shooters, a genre of video games heavily marketed to and dominated by men, as well as a female gamer who is proud to be a part of gaming and geek culture.