The company's history can be traced back to the Old West, as seen in the Sesame Gulch story "The Day Herry Monster Held Up the Stage." At the time, J.C. Pigeon was based out of St. Louis, Missouri. They issued a J.C. Pigeon catalogue and delivered their feathered goods through the Wells Fargo company. By 1979, in the Sesame Stories tale "Don't Count Your Pigeons," they shipped their products to the Pigeon Exchange, where pigeon fanciers would collect their new feathered friends (or eggs). Bert dreams of starting an ambitious pigeon farm with his new J.C. Pigeon eggs.