A Bait and Switch Comparison is often used to deliver a Take That. The basic setup of the joke is to make a comparison between two things and imply that certain properties are associated with one thing, then assign them to the other. It goes something like this: "What's the difference between X and Y? One's [X-like]... and the other's X." The insult can be aimed at either entity, depending on whether "[X-like]" is positive or negative with regards to Y. Examples of Bait and Switch Comparison include: