Build-A-Bear Elmo, also called Build-An-Elmo or Make-Your-Own Elmo, was the first limited-edition Sesame Street plush offered by the toy boutique Build-A-Bear Workshop. The 18-inch plush debuted on October 8, 2004, delayed from its originally announced launch date of July 23, 2004. To celebrate the product launch, Build-A-Bear Workshop stores at Chicago's Navy Pier and Tyson's Corner Center in Virginia hosted walkaround Elmo appearances. The plush's retirement was announced on July 28th, 2005 with availability continuing until each store sold out.