Alternative Press was founded in 1993 by Jeff Mason — while he was still a law student at the University of Florida — in order to publish Indy Magazine, a magazine devoted to small-label music and comics. (Indy was published in print form from 1993–1997, and revived as a digital magazine from 2004–2005). Mason operated Alternative Comics from 1993–2008, when the company went defunct. In July 2012, it was announced that Alternative Comics was resuming operations under the new general manager Marc Arsenault, and moving to Cupertino.