Registering a trademark with the U.S. Patent and Trademark Office (“USPTO”) confers important advantages on the mark's owner. Trademark registration gives notice to the public of the registrant's claim of ownership of the mark, a legal presumption of ownership nationwide, the exclusive right to use the mark on or in connection with the goods or services set forth in the registration, the ability to bring an action concerning the mark in federal court, the use of the U.S. registration as a basis to obtain registration in foreign countries, and the ability to file the U.S. registration with the U.S. Customs and Border Protection to prevent importation of infringing foreign goods.