Specifically, American Girl Place is the name for the three largest American Girl stores in Chicago, New York and Los Angeles. The other stores are referred to as American Girl Boutique and Bistro, international outlets are referred to as American Girl Specialty Boutique, and pop-up stores are referred to as American Girl Temporary Boutique. Each store has well decorated displays of dolls, outfits, accessories and items and purchases can be made directly. It is marketed as an "experience" rather than a regular retail store visit by the company.