The event consists of several billboards (which have been previously used to advertise the Good Dinosaur event and the Kung Fu Panda 3 event) depicting angled shots of 2 characters from the movie. However, unlike the two mentioned events, this event has no prizes and is not recognized as a roblox event. Instead, it is paid advertising. There are more Cars 3 billboards than any other previous sponsored event has had. There are 2 in the Main Biome, 2 in the Mountainside, 2 in the Safari, 2 in the Taiga Biome, 2 on the Ferry and one in the Tropics.