The idea for iCarly was hatched when Carly and Sam videotaped a series of talent show auditions for Ms. Francine Briggs and posted them to a social networking site called SplashFace. The most online interest was generated by a video shot without Carly or Sam's knowledge of them making fun of Ms. Briggs, and the two girls realized they had a talent for web casting. The webcast features humorous skits and discussion by Carly and Sam. It also features photos and videos submitted by viewers, along with occasional special guests (invited and uninvited).