Here's a bit of background on the name of our town, from Yossi Baumol. For you newcomers - a little background. In the mid seventies, when the idea of building our town first came up, the plan was originally referred to as Alon Shvut Bet. Moshko - Moshe Moshkowitz (the survivor of Gush Etzion who served as Interior Minister Yosef Burg's right hand man and became the first Mayor of Efrat) was the driving force behind setting up a large town east of Route 60, pushed for the name Efrat and used it extensively in all his publications. Despite the fact that we all got used to the name Efrat, in the late seventies, when the first concrete steps were taken towards setting Efrat up, the Government Committee for Names wanted to name our town "Breichot" because it was planned to stretch from Breicho