ASOS is the UK's largest online-only fashion and beauty store. In addition to their magnificent strides in the online world, ASOS continually engages its customer's offline through a monthly magazine which launched in 2007. Currently 2nd in the UK with a readership of 449,971 and geared towards females, ASOS magazine is currently distributed in the UK. For those who do not have easy access to the hardcopy, an online version is available on the site where consumers are able to click and buy immediately while browsing.