The Pico was the first Sega-branded console to carry an officially licensed game from former competitor Nintendo. The Pico was released in 1993 in Japan and 1994 in North America and Europe. In Japan, the system was a huge success and games were developed until 2005. In North America and Europe, however, the Pico was less successful and games were developed only until 1997. During its introduction in North America, Binney & Smith (now known as Crayola LLC) did a promotion with the Pico to enter a contest when purchasing the "Crayola Big Box of Crayons" and featured two scented colors out of the 96 colors. The Pico was also released in South Korea by Samsung, and it was very successful in that region. To celebrate its 10th anniversary in 2003 in Japan, Sega re-released some of the Pico game