Madison Duarte(Born June 13, 1988) is a competitive girl who was the head cheerleader at King High School. She was once good friends with Ashley, but became her enemy after Ashley started dating Aiden. Her brash, superior, and homophobic outlook proved trouble for Ashley and Spencer's relationship. Her personality ultimately improved after her parents lost their wealth and when she then had to deal with the events of the King High shooting incident. She currently maintains a professional relationship with Ashley as they work together in the music industry.