Benny Frazier (played by Mel Smith) owns 16 licensed pubs and clubs across the East End. He appears in "Price for Fame". He is also a major importer of booze through his company, Benny Frazier Import/Export Company Limited, but he uses the alcohol shipments as a cover to smuggle in Eastern Europeans. The police have been after him for a while but they can never get anything on him. The crew get to him through his 17-year-old son, a hopeful but talentless rapper, keen to hit the big time.