Something's Happening was a slogan used on the ABC television network for three years, spanning the 1987, 1988 and 1989 seasons. Like many campaign slogans that have a lengthy run, each year of the campaign had different graphic presentations, musical melodies and motifs. These few seasons marked the time where ABC began to rejuvenate itself after a slight dry spell of hit series it ran into during the mid-1980s. Family-oriented comedies made a comeback on the network, while dramadies such as thirtysomething and Hooperman were hallmarks of their programming. Something's Happening was the second major advertising effort using the direction of ABC's owner of the time, Capital Cities. In 1995, ABC was sold to the Disney empire.