Zastava Automobiles is a Serbian industrial conglomerate based in the city of Kragujevac in central Serbia, currently run as a joint venture between the Fiat Group (67%) and the Serbian government (33%). It is most known for its Fiat-based automobiles, which began assembling in 1955 for Eastern European markets. The firm also manufactures military and sporting small arms, most of them based on Russian and German design, under the name Zastava Arms.