Certain ideals are expected to be embodied by male and female characters for them to be seen as attractive to the opposite sex. Sexy female characters are physically desirable; Sexy male characters are strong and proactive. This is a consequence of Men Act, Women Are as applied to sex appeal: A woman's attractiveness is mostly due to her passive physical attributes, while a man's attractiveness is mostly a result of his behavior. These differing standards lead to the genders being held to equally damaging but different standards of attractiveness and have numerous Unfortunate Implications.