Under the giidance of Jay-Z, Memphis Bleek founded his label, Get Low Records. The label was under Roc-A-Fella/Def Jam. The label's first release was Memphis Bleek's Platinum debut, The Coming of Age. This gained the label some noteriety. During the year 2000, the label began their long-running feud with Nas. The following year, Get Low released Bleek's second album The Understanding, another Platinum release. After the release of this album, the feud with Nas became public and distributing label, Roc-A-Fella Records quickly came to their defense setting up the epic Jay-Z vs. Nas feud. In the time between Memphis Bleek's second and third albums, he signed former Junior Mafia member, Lil Cease to the label. He would also sign Geta K. In 2003, the label began feuding with west coast rapper T