Valkog is about as pompous and self-absorbed as one can get. He is a living manifestation of Pride, Greed and Gluttony and it shows in his appearance and mannerisms. He cares nothing for the people harmed in the war, nor does he care about whether or not the war is actually accomplishing anything. The way he sees it, as long as he can turn a profit in the end, he could care less if he ran the entire Wilherser system into the proverbial ground.