Since 1999, the Society of Vertebrate Paleontology has awarded the John J. Lanzendorf PaleoArt Prize for achievement in the field. The society says that paleoart "is one of the most important vehicles for communicating discoveries and data among paleontologists, and is critical to promulgating vertebrate paleontology across disciplines and to lay audiences". The SVP is also the site of the occasional/annual "PaleoArt Poster Exhibit", a juried poster show at the opening reception of the annual SVP meetings.