Fenmore's was founded by Neil Fenmore and was a very successful business. Neil opened his first store in New York which was closed. When he died his daughter, Lauren Fenmore, inherited it. Fenmore's was located at the bottom floor of the Jabot Cosmetics building. Fenmore's was a multigenerational boutique that sold designer clothing, wedding dresses, accessories and shoes as well as tableware. Nina Webster once gushed to Paul Williams that people flew from New York to Genoa City just for Fenmore's annual shoe sale. Fenmore's delivered packages locally.