"Not me" is a rhetoric commonly seen when sexist behaviour or harassment is discussed, and a man (or more broadly, a person that has the privilege of freedom from systemic sexism) mistakes the issue at hand as a personal objection to their person (or their gender/sex as a whole), and feels the need to distance themselves from the issue at hand. * it's not about you * you don't get a cookie * you personally are not being blamed * all men ever as a whole are not being blamed and often other aspects as well, for instance, misunderstanding the concept of Schrödinger's rapist.