MacRumors.com is a website that aggregates Mac and Apple related news, rumors, and reports. The site was launched in 2000, and is owned by Arnold Kim. By consolidating reports and cross-referencing claims, MacRumors attempts to keep track of the rumor community. The tagline of MacRumors is "News and Rumors You Care About." The website is updated daily with new rumors. In addition to providing rumors, news, and an active forum, MacRumors also serves as one of the most prominent sites for broadcasting live coverage of Apple announcements via MacRumorsLive.com.