The video was first announced on The Daily Growl where a blurred photo was posted by Roary Scrawl, which showed part of the video. Later on, a part of the video was posted on The Entertainer's YouTube channel and called 'Moshi TV - June 2013' After that, a few sneak peek images were released on The Daily Growl. The video was eventually released in the Moshi TV Studios and on July 24th 2013, the video was uploaded on the Moshi Monsters YouTube channel.