As well as his work for Kellogg’s, Tony was trained as a linguist and was a talented wordsmith, famed for his essays and works about the political and social turmoil of the world (see We're Grrrreat, volumes I, II, III, and IV, a series of books concerned with the rise and fall of fascism in Italy in a broader social, political, and economic context). He was also known and honored for his charity work, appearing frequently on television in the tear-jerking Frosties Kid commercials, appealing for the improvement in the health and welfare of Frosties Kids everywhere.