The film premiered in London at the Odeon Leicester Square on February 25, 2010, and was released in Australia on March 4, 2010, and the United States and the United Kingdom on March 5, 2010, through IMAX 3D and Disney Digital 3D, as well as in traditional theaters. Despite its short theatrical release window and mixed reviews, the film grossed over $1.02 billion worldwide. At the 83rd Academy Awards, Alice in Wonderland won for Best Art Direction and Best Costume Design.