Examples of Nologo products included Gordon's newspaper in Elmo's Potty Time (actually a rebranded copy of the New York Daily News), Tarah's notebook computer (originally an Apple notebook), and a boombox at Hooper's Store (originally a Sony sports stereo). A Nologo televison appears in a 2007 episode in which Big Bird, Alan and the kids watch the Worm Cup. The generic company name is an ironic pun since the fictional company name Nologo is simply a compounding of the phrase "No logo" which describes the function of the brand as replacing and removing logos and brand names.