The Ironic Punishment Division is a division of Hell Labs. Homer, who sold his soul to the Devil for a donut, spends a day in Hell while awaiting trial for his soul. In the Ironic Punishment Division, he is tortured by a Blue Demon who proclaims, "So, you like donuts, eh? Well, have all the donuts in the world!" With that, a machine starts cramming doughnuts into Homer's mouth. He eagerly devours them. Later, the machine is running out of donuts and Homer still hasn't had enough: "More." "I don't understand it," the demon says, "James Coco went mad in fifteen minutes."