Arjava refers to simplicity, straightforwardness and absence of deceit. It is Believing in openness and bieng free from hypocrisy. “ Aum Vaang Me Manasi Pratishthitaa Mano Me Vaachi Pratishthitam” Shantipaath of Rig Ved It means: "May my speech(including deed) be established in(be in conformity with) my mind and may my mind be established in my speech"