A special kind of Double Standard that completely screws around with a show's internal logic. A male character is portrayed performing an act that seems evil and unfair in a relationship, like say, looking at another woman. Meanwhile, a female character can perpetuate the exact same actions but not receive any sort of penalty or negative dividends for it. As such, the end result of this is usually both that male sexuality (and the expressions thereof) are presented as inherently 'wrong', 'dirty' and 'ugly', and that any problems that arise in a heterosexual relationship are automatically the man's fault.