44CLASH is an annual yo-yo freestyle contest hosted in Japan by a team of players led by Masanobu Iwata, usually being held in a nightclub or a live house. The contest's goal is to conduct yo-yo competitions in a more relaxed environment and to promote fun and enjoyment within a contest setting, in contrast to the stress and formality of the competitions sanctioned by the JYYF. In addition to stage performances by contestants, there are also launchings of pre-release or special edition yo-yos and collaborations with popular apparel brands. The contest is considered highly exclusive and sometimes controversial, and spectators are prohibited from filming inside the venue. The contest freestyle videos are never publicly released, but a limited number of DVDs containing all the freestyles are