Roland Sales (born 1958) is a former running back for the University of Arkansas and a former professional football player. His career is significant because in the 1978 Orange Bowl, Sales set an Orange Bowl rushing record of 205 yards that stood until 1998 when Ahman Green broke it by rushing for 206 yards. Sales and Razorbacks teammate Reggie Freeman were named 1978 Orange Bowl MVPs. [1] [2]