The toyline for the Kamen Rider Series began in 2000 with the first season of the Heisei Era, Kamen Rider Kuuga. It continued on in 2001 when Kamen Rider Agito was on television. After Agito's run, Bandai began producing Souchaku Henshin figures for the Showa Era Riders as well. In 2004, however, the SH toyline came back with the release of SH figures for Faiz and Kaixa. Along with SH figures from the then current series, Blade, SH figures for the Riders from the previous two seasons were produced as well.