The Zynga Community Forums family was originally established by frequent contributors to the Mafia Wars Forum run directly by Zynga. The original {ZCF} was founded on the principles of education of the mechanics of the game and trying to teach other players to find enjoyment in the game and to come to a deeper understanding of how many other players in Mafia Wars thought and put forth their strategies in the game. {ZCF} was also at the forefront of bringing community concerns about the game to the attention of moderators, managers and developers seeking open communication between the players and those working on the game. Many founding members spent great time pain and attention to writing thoughtful guides and tips for members of the community forums.