Behind the ScreamsX is a 2015 promotion of the Monster Exchange doll line, which first wave was released in November of 2014. It is a blog on the Monster High website where Headless Headmistress Bloodgood and the students participating in the exchange program write about their experiences. The blog was launched on January 22, 2015, despite posts dating up to two weeks earlier. In general, posts are made on the date they are tagged as, but sometimes they're made a little later than the date.