Guinness World Records Primetime was a show where people compete in unusual stunts in order to win the ultimate prize: their name in the Guinness Book of World Records. These new record attempts included many unusual or bizarre categories such as a 300-pound tumor, squirting milk from one's eye, covering oneself with bees, sitting in a tub of snakes, regurgitating, burping, setting oneself on fire, eating metal, worms, and ketchup, kissing cobras, acting as a human speed bump, and entering a coffin full of cockroaches. Most of these attempts never found their way into the Guinness Book. Lots of famous people did indeed appear on that show.