Prime minister face is rumoured to have taken the phrase from World of Warcraft on plebeian websites like KnowYourMeme, and they attribute kek's sudden spike in popularity to WoW. These claims are unsubstantiated, and it is believed by most that the phrase (and kek's popularity) is derived from the delicious Turkish snack cake. Kek suddenly blew up on the 4chain following its popularity on [s4s]. 4channers now reply "kek" to everything they find slightly humorous, and it has since spread to the rest of the web. Kek remains [s4s]'s favorite and most famous meighmeigh.