The 2011 Rose Bowl was the 97th edition of the annual bowl game played on January 1, 2011, as part of the 2010 college football season. Played in Pasadena, California, the TCU Horned Frogs of the Mountain West Conference defeated the Wisconsin Badgers of the Big Ten Conference by a score of 21 – 19. The Pasadena Tournament of Roses Association was the organizer of the game. Vizio Inc. was the corporate sponsor and the game was officially named "The Rose Bowl Game presented by Vizio". This game marked the first time a team from a non-Automatic Qualifying Conference played in, and won, the Rose Bowl in its 97 years.