Pensa Research Inc. or 'PRI' is a New York based company where two psychics Frank Forrester and Carlissa Stamford work. They experiment with 'real time thought transference' where they hook up a subject to a machine and try to read their thoughts through special signals. It is at this building that Neil Gallagher sent Frank a signal to go to the Bodega Bay Inn with Alex Whitaker and Dana Hadley.