Matt Brock is a fictitious "veteran pro wrestling reporter," appearing in the Pro Wrestling Illustrated family of magazines. Typically writing in the style of Hunter S. Thompson, Brock is portrayed as a hard-boiled, hard-drinking and cynical writer with many decades of experience covering pro wrestling. For many years a photo of a cigarette-smoking, visor-wearing "Brock" (actually Karl Hlavac, an employee at New York-based London Publishing) accompanied his bylined columns in Pro Wrestling Illustrated and Inside Wrestling.