(1940-) Musician and technologist, best known for his association with Moog Music in the 1970s. Van Kovering, who had become an accomplished musician and music lecturer at a young age, met Bob Moog in 1968 and decided to get involved in electronic music. At the time he co-owned a music store in central Florida; the store became one of the first Moog dealers outside of New York, and Van Kovering excelled at popularizing Moog synths among musicians in Florida. As a result, Moog Music hired him into its marketing department, where he rose to becoming a vice president of the company before departing after the Norlin buyout in 1975.