Winston spends much of his time creating clever advertisements for his company. In earlier episodes, he usually delivers a short poem to promote his services ("If roses are purple[] and violets are black, sounds like your septics are way out of whack!"). However, later in the series, he begins to parody commercials and gimmicks produced by real Canadian companies, including one segment in which he offers the customer a free toy septic truck and an action figure in his likeness. Winston will stop at nothing to extoll the virtues of his trade, usually drawing blank stares from the people around him.