BetterTrades’ stated goal is to provide its students with the knowledge, tools, and techniques needed to achieve financial independence and build long-term, sustainable wealth. The company generates revenue from live and online events, recorded training sessions, live individual mentoring and chats, daily live online labs and the sale of published materials. In addition, the company also sells its cornerstone software products, Real Time Markets to track stock market data in real time, and Extreme Charts and Simutrade Manager for charting stock performance and analysis.