Situated on the corner of Soho, next to Oxford Street, the location's convenience attracts a large crowd. G-A-Y plays gay pop, modern pop and retro (usually disco). The crowd is very young, and thousands attend at weekends. G-A-Y is associated with G-A-Y bar, also owned by the Mean Fiddler Music Group, on Old Compton Street, which often sells discounted tickets to weekend performances, and also is one of the main locations, as well as Ku Bar, for G-A-Y flyer boys.