Keith Moore is first introduced in Class A. He runs a cocaine empire called Keith Moore's Gang (KMG) from Luton in England. He deals with the Lambayeke, a South American cartel in which he buys the cocaine from in bulk. He has four children, Ringo, April, Junior and Erin with his ex-wife Julie Moore. He likes to keep a tight hold on his money and not splash it out on his kids in an attempt to not turn them into "spoiled brats." It wasn't until induction of CHERUB agents into the community that KMG was involved with that real progress occured with Operation Snort.