The website launched in June 2010 as a record label to represent the musicians that composed the music for MS Paint Adventures. Eventually it grew into an online store, producing and selling god tier hoodies, plush dolls, vinyl figurines, poster prints and much more. In April 2016, following the release of [S] Collide, the website was relaunched, primarily to sell prints, but also to sell other items previously available on the old site.