So, you've built your MUD/MUX/MUSH/MOO, what have you, and what you need now are people to bring your creation to life: Players. How do you do it? How do you raise interest in your game? You might think because it's based on Star Wars: Episode I that you'll get an automatic boost. And, to an extent, you might be right. Star Wars comes with a built-in audience, after all. And you might think because it's an original theme, something of your own creation, that you'll have be operating from a position of weakness because yours *doesn't* have a built-in audience. You would also be right.